5 Questions You Should Ask Before You Re-Brand

How rebranding can help your organization grow strong. Remember when GAP tried to rebrand, it was a dismal failure. People did not reciprocate the new design. Within 8 days, the old logo was back up. Why? Thy didn’t rebrand for their customers, they rebranded to...

What if Starbucks Marketed Like a Church?

We’ve all been the new person walking into a church for the first time. It’s frightening. What if you were to walk into Starbucks and were treated like most guests are in a church? Several years ago I came across a video called, What if Starbucks Marketed...

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