If you’re running a church, ministry or business you should be blogging. A simple act that can have great benefit is something most leaders miss out on. But, if you want to take your ministry to the next level, you must blog weekly.
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When I began blogging in 2009, I really didn’t know I was venturing into something few did. I know countless leaders who say they don’t blog because they either don’t understand the need, or say they don’t have the time. Yet, I found when I began to blog, I would get feedback from people saying, “Thank you for that, it’s just want I needed.”
A well-thought blog has the ability to:
- Change lives.
- Encourage and uplift.
- Give new insight or perspective on a topic.
- And allows your followers to see a more transparent version of yourself.
Blogging is more than writing for the sake of writing. Blogging is a place where you can share your ideas, new book/sermon series, and gives you credibility on a deeper level with the people who trust you. I understand it’s hard to make time to blog, but if you have time to put together a weekly newsletter for your congregation/business, you can make time to blog.
You know that monthly letter you write to your congregation? Use that, instead/in-conjunction for/with a blog. This way, you’ll create multiple avenues for your message and vision for your church members to learn.
The funny thing, when I didn’t blog, my number of readers went down and I wasn’t impacting anyone with my message. I get questions, “When are you going to write next?” The reverse is also true, the more consistent we become with our message, the more we can impact people–for the Kingdom of God–with that message.
I want to give you 3 reasons–if you’re in ministry or business–why leaders should blog weekly. Even though this particular blog post is written to church leaders, the principles apply to any profession.
1. It creates engagement.
As leaders in our communities, both online and offline, our heart’s desire is to see people find their voice, succeed in life and go deeper in their relationship with God. But when we utilize a blogging platform, we can take that impact to another level. Our words have the ability to generate user engagement.
Think of it this way. When you stand on-stage presenting, you’re giving a very two-dimensional way of engagement. People come, sit and afterwards they go home until the next weekend service. Imagine if you had a blog that incorporated aspects of your current series. Now, you can engage people on a one-on-one basis. Your words, directly in their inbox.
So how do we create engagement?
- Ask questions.
- Give Tweet quotes.
- Be authentic and real. Allow your readers to see the real you.
2. It allows you to communicate your vision.
One of the hardest things for leaders to do is cultivate vision. We get stuck in the mundane of life and before we know it, it’s been several weeks since we’ve placed the vision of our organization before the people. However, this is what successful people do, they keep telling the vision.
First, what is vision? I like how my Dad puts it: “Vision is seeing where you want to go, and mission is how you’re going to get there.” If we don’t know where we’re going, our churches and ministries won’t know where we’re going either.
With a blog, you can keep the vision before the people on a weekly basis. King Solomon once wrote; “Where there is no vision, the people perish.” If you want greater buy-in, use your blog to sell the vision of your ministry.
3. It gives you tangible impact into people’s lives.
One thing I’ve learned in running this blog for the past seven years, people are looking for answers to the questions the plague them. I can honestly say that because of writing here, I’ve seen lives changed. Because people are looking for answers, I need to be real, tangible and available. That is exactly what I try and accomplish every blog post.
We have the answers to their questions. We just have to take the time to listen and learn. The more we learn, the more we know, and the more we know, the more we can impart knowledge to see lives changed.
Writing and blogging are ways great ways to bring what God has placed on our heart and take it to the next level. It gives us the power to invest–on a deeper level–into people’s lives. We get the chance to take the vision we’re passionate about by creating an atmosphere of engagement with our congregation and ministry teams. So what are you waiting for, create a blog and begin writing what God has placed on your heart, share your vision and see lives changed.
[reminder]Why have you thought about starting a blog? Why or why not?[/reminder]
Jason (J.B.) Sisam. Best-selling Amazon author of the Christian Early Reader book, 
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