People come and go from church. They hop to and fro, trying to find the greener grass on the other side of the fence. But is there greener pastures, or are we called to be planted where we can make the biggest impact for the Kingdom of God? Today, I we’re talking about church membership and why I believe it’s biblical and needed in today’s culture. Also, we’re diving back into John Maxwell’s daily devotional on leadership. And I have a great tip of the week, something that will keep your computer battery life healthy.
Everyone needs fellowship. It’s the undeniable fact that humans need humans to move forward in life. You can’t do it alone, even though most try. In this week’s episode, we’re going to be looking at 4 keys to running a sticky church. These steps will prove to you that fellowship for a newcomer is essential to helping them stick and get involved.
Facebook. That is one program we all love and love to hate. They are always changing how things are done and what algorithms they use to promote content. But how do we leverage this asset for our ministries? In today’s episode I give you 5 ways to engage your Facebook followers, so that you can have the greatest impact.
How rebranding can help your organization grow strong.
Remember when GAP tried to rebrand, it was a dismal failure. People did not reciprocate the new design. Within 8 days, the old logo was back up. Why? Thy didn’t rebrand for their customers, they rebranded to rebrand.
Used by Permission www.SeniorLiving.Org | flickr.com
You may have noticed in March of this year I rebranded the look of JBSISAM.COM. It was a difficult decision as I loved my logo. I spent a great deal of time contemplating a rebrand. It was not a simple change. What I found, people were receptive to the rebrand, unlike GAP.
Nothing is more frustrating than not knowing what’s happening. In our churches, we’re good at putting events in our online calendar or in our weekly bulletin, but we are not so great at utilizing one media source that is better than the previous two. That area is Social Media.
Flickr / Carlos Veira Lorenzo
As the media pastor at Life Church, I used to think that our online calendar and bulletin insert were the first things people went to for information regarding upcoming events. Boy have things changed in recent years.
Do you find it difficult to market your church to your community? You’ve tried newspapers, you’ve tried word-of-mouth or even cool events. Nothing seems to work?
As as the media pastor at my church, it is difficult to figure out what is the best marketing strategy. But our strategies will fall short if we are inconsistent within our branding. Great branding will allow us to remove obstacles from a potential guest’s path and help them find the message and quick win they need, before ever visiting your church.
We’ve all been the new person walking into a church for the first time. It’s frightening. What if you were to walk into Starbucks and were treated like most guests are in a church?
Screenshot of Video
Several years ago I came across a video called, What if Starbucks Marketed Like a Church? It’s a modern day parable of what we would feel like if we walked into a Starbucks and the doors were locked, people stared at us like we’ve never had coffee before. It’s awkward to watch.
Message I gave at Life Church in Eden Prairie this past Sunday.