Everywhere you look on the web, people say email marketing is everything for bloggers and online marketers. This one aspect of having a blog or business is critical to its success.
It allows you to stay in touch with your audience. It gives you permission to access their email inbox. Without their permission, you’re breaking the law.
If you’re an author, speaker, business or blogger you’re website is your homebase. The reality, most websites sink without a ripple. Maybe you feel your website has run aground, and you ask, what can I do?
When I began blogging on WordPress.com in 2009, I had no idea what I was doing. Over the years, I’ve learned, gotten better and have dramatically changed my direction of blogging in the last 12 months. I knew I needed a shift in focus and needed a website that would win.
As a graphic designer, pastor and web designer I do a lot of research on the internet. I look up churches and the first page I go to is their About page. What most don’t realize, the About page is the most visited page a website has.
getty images / TommL
Most churches don’t think much of their About page. It’s just a page you add some text to, who you are your vision etc. Yet, if a website visitor doesn’t like your about page, they’ll bounce off and probably never even visit the church.